Does anybody care about the end of the world?

Armageddon movies generally involve flames, guns and lots of panicked people running through the streets as buildings collapse around them.

There’s usually a pretty girl, a heroic man (American, naturally) and occasionally a loveable dog. The threats facing humanity vary but all these movies share one common theme: the people in them are really, really worried about the end of the world.

What you don’t usually see in Armageddon movies is a completely disinterested population flicking through their iPhones and generally doing their best to ignore the impending collapse of civilisation.